Brand Story

AESTURA from
ESTUARY

  • Inspired by
    Pharmaceutical
    Heritage

    Dermatology Meets Beauty

  • Cutting-edge
    Technology
    by Derma Lab

    Beauty Science
    for Sensitive Skin

  • Certified Quality
    Control System

    Separated Manufacturing
    Environment with Derma Master

AESTURA from ESTUARY
The brand name AESTURA is derived from the English word a"ESTUARY," denoting a tidal inlet from the Latin word "aestuarium" meaning the tidal part of a shore. Like the fertility of the delta achieved by the river and the sea, the brand aims to implement healthy beauty and contribute to improving skin concerns through experience and research that began from the former PACIFIC PHARMA Co. founded in 1982.
AESTURA doctor photo

Why AESTURA Meets
with Doctors

We focus on not just temporary radiance and fleeting beauty, but on fundamental skin health and improvement, by sharing the latest dermatological knowledge with doctors

Sensitive skin is not a medically defined condition; it is a subjective feeling a mental state of experiencing various discomforts on the skin. Therefore, AESTURA has committed to becoming an expert in sensitive skin care. After extensive research, we have defined sensitive skin as having a weakened skin barrier and have delved into numerous academic papers to understand how dryness or aging in sensitive skin differs from that of normal skin.

Even with similar sensitive skin conditions, each person experiences different issues. In response, AESTURA continuously works on research and gains insights by sharing the latest dermatological knowledge with 49 dermatologists.

  • NO.1 Brand for 9 consecutive years
    sold in Korean skin clinics

    Korea Consumer Agency, 2016-2024, Best Brand Award
    of the Year in category of cosmetic brands sold in skin clinics

    best brand award icon
  • 100% Used by 47 tertiary
    general hospitals in South Korea

    Sold in more than 4,100 medical institutions nationwide,
    distribution partners based on Health Insurance Review & Assessment Service(HIRA) statistical figures

    hospital icon

Reasons for Obtaining
Medical Device Certification

Despite knowing that obtaining MD manufacturing certification was stringent and very challenging, AESTURA recognized the necessity and urgency of the process.

AESTURA recognized that the concerns of patients with problematic skin, including those suffering from atopic dermatitis, manifest not just on the face but across the entire body. To recover their skin, these patients must use moisturizers extensively. However, this requirement posed a significant financial burden for those needing to apply these products over large areas of their body. There was a feasible solution: obtaining medical device(MD) manufacturing certification from the Korea Food and Drug Administration (KFDA).

Cosmetic products that receive MD certification can not only be prescribed by hospitals and clinics but also be covered by supplementary health insurance. This alleviates the financial burden on patients and ensures that sufficient moisturizers are used, positively impacting treatment efficacy. Despite knowing that obtaining MD manufacturing certification was stringent and very challenging, AESTURA recognized the necessity and urgency of the process. AESTURA obtained MD certification for its Atobarrier line in 2018, followed by the Derma Baby Pro line in 2022.

oliveyoung store

Dermatology
Outside the Hospital with Olive Young

While maintaining its hospital channels,
AESTURA embarked upon the new challenge of ‘retail sales’.

In 2017 even without any special viral marketing activities, the Atobarrier Cream, purely driven by reviews from customers who visited hospitals, ranked first in the Cream and Gel category of the ‘HwaHae Beauty Awards'. Customers noted that while it was convenient to buy cosmetics during hospital visit, making a special trip to the hospital just to purchase cosmetics was not easy.

AESTURA concluded that expanding touchpoints with customers was essential. While maintaining its hospital channels, AESTURA embarked upon the new challenge of ‘retail sales’. The retail lines were then completed with a focus on 'Daily Derma Solutions', and were branded with '365' added to their names, indicating daily use.