AESTURA Wins Allure US Best of Beauty Award for the Third Consecutive Year

AESTURA’s Atobarrier365 Hydro Essence recognized, reaffirming the brand’s strength as an authentic K-derma brand

 

AESTURA’s flagship Atobarrier365 line has been selected for three consecutive years, from Lotion and Cream Mist to Hydro Essence

AESTURA’s Atobarrier365 Hydro Essence has been named a winner in the Sensitive category of Allure US’s 2026 Best of Beauty Awards.

The Allure Best of Beauty Awards is regarded as one of the most influential honors in the U.S. beauty industry among both industry professionals and consumers. With this latest recognition, AESTURA has achieved three consecutive selections at the Allure US Best of Beauty Awards: Atobarrier365 Lotion in 2024, Atobarrier365 Cream Mist in 2025, and Atobarrier365 Hydro Essence in 2026. This milestone demonstrates AESTURA’s continued recognition in the U.S. market as an authentic K-derma brand offering specialized solutions for the diverse concerns of sensitive skin.

Allure US highlighted the ingredient composition of Hydro Essence, designed to support skin barrier hydration, as a key reason for its selection, while recognizing the Atobarrier365 line’s focus on sensitive skin barrier care. The publication also praised the product’s fast absorption, milky texture, immediately comforting feel for dryness, and the way it helps skin appear more hydrated and refreshed.

Meanwhile, Allure Korea spotlighted AESTURA under the theme “The true strength of AESTURA, the K-derma brand recognized by Allure US for three consecutive years.” The feature introduced AESTURA’s more than 40 years of pharmaceutical heritage, which began with Pacific Pharmaceuticals in 1982, along with Amorepacific’s Derma Lab, a research center specializing in sensitive skin, and the competitive strengths of the three award-winning products from the Atobarrier365 line, sharing the news with Korean consumers.

With its flagship line winning a global award for three consecutive years, AESTURA continues to strengthen its position as a trusted and authentic K-derma brand. Building on this achievement, AESTURA plans to further enhance its global brand competitiveness as a leading K-derma brand.