AESTURA Wins Allure 2024 Best of Beauty Emblem

AESTURA, a dermocosmetic brand of Amorepacific, has won the 2024 Best of Beauty emblem awarded by the American beauty magazine Allure for its 'Atobarrier 365 Lotion'.

Celebrating its 29th anniversary this year, the Allure Best of Beauty award selects the best cosmetics in each category, recognizing the most outstanding, shining, and innovative products in the beauty market. It is renowned as the most authoritative beauty award in the United States since evaluations are based solely on the product's efficacy rather than brand recognition, conducted through the beauty editors' rigorous 100% blind tests.

Winning the emblem in the <Best Light Facial Moisturizer> category, Atobarrier 365 Lotion is a dual moisturizing lotion specially designed for sensitive skin, protecting the skin barrier with high-density ceramide capsules. This accolade has further solidified the product's reputation as a trusted choice among consumers.

Currently, AESTURA has established a strong market presence in South Korea, being the No. 1 in dermocosmetic sales at Olive Young in 2023 and the top hospital-recommended cosmetic brand selected by the Korea Consumer Association for nine consecutive years. With this solid customer support, AESTURA aims to expand its footprint in the global market by communicating its clear brand value and product excellence, providing more consumers with optimal derma skincare solutions.