AESTURA’s Atobarrier365 Cream Ranks No.1 in Olive Young Awards

• Awarded in the cream category for five consecutive years, ranking 1st in 2024

• Delivers stronger hydration with high-density ceramide capsules specialized for sensitive skin

The representative of AMOREPACIFIC’s dermocosmetic brand AESTURA, ‘Atobarrier365 Cream’, has ranked first in the category of Olive Young Awards. Olive Young is Korea's leading health and beauty store chain.

Since the launch of the hospital-exclusive Atobarrier Cream in 2008, AESTURA has been recognized for its product efficacy as a dermatological cosmetic brand based on channels. Reflecting consumers’ needs for experiencing the product more often, AESTURA introduced the 'Atobarrier365 Cream' to Olive Young in 2018, accelerating its expansion into retail channels.

AESTURA’s signature product, ‘Atobarrier 365 Cream’, is a capsule hydration cream that restores damaged skin barriers with a formulation optimized for sensitive skin utilizing high-density ceramide capsules Featuring ‘long-chain ceramide’ that compensates for shortened ceramide chains and ‘linker ceramide’ that acts as connectors, the product incorporates capsule technology to reinforce its retention between the skin barriers of sensitive skin.

Since its launch in Olive Young, Atobarrier365 Cream has shown explosive sales growth, achieving a high repurchase rate of one sale every seconds, establishing itself as a key product driving AESTURA’s growth. From 2021, just three years after its launch, it has been awarded in the Olive Young Awards cream category for five consecutive years and secured the top position this year, reaffirming solid customer support.

Meanwhile, AESTURA has maintained continuous growth through diverse communications promoting its product efficacy and the tangible derma identity rooted in a pharmaceutical heritage. In 2023, it achieved the No.1 sales rank in the dermocosmetic category of Olive Young, solidifying its position as Korea’s representative dermocosmetic brand.

Building on its domestic success, AESTURA is now gearing up for growth as a global brand. Following its entry into last year, AESTURA has expanded into key MBS channels in major Asian countries such as Vietnam and Thailand this year. Achievements in the global market include winning the New Brand Award at Japan's largest MBS channel and beauty channel, @cosme, and securing the No.1 position in the serum category in the beauty magazine Biteki among ten awards.

AESTURA continues to garner attention on the global stage with recognitions such as the certification from Japan’s Mama Association, and awards from VOCE, Biteki and Allure's Best of Best Beauty Award 2024 in the U.S. lotion category.

AESTURA has achieved impressive global expansion, recording 100 million yen in sales during Qoo10 Megasale in Japan last November., before its official launch in the U.S. market Atobarrier365 Cream ranked in the Top 2 in the Face Moisturizer category on Amazon, proving its brand competitiveness.