Brand
AESTURA Ranked No. 1 in the “Hospital Cosmetics” Category at the 2026 Brand of the Year Awards
Sep 02, 2026
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Recognized for the 11th consecutive year, reaffirming its dermatology-based expertise and consumer trust
AESTURA, AMOREPACIFIC’s authentic K-derma brand, has ranked No. 1 in the “Hospital Cosmetics” category at the 2026 Brand of the Year Awards for the 11th consecutive year.
Hosted by the Korea Consumer Forum, the Brand of the Year Awards have been selecting the year’s most representative brands through consumer voting every year since 2003. With this latest recognition, AESTURA has once again demonstrated the strong consumer trust and brand competitiveness it has built through long-standing dermatological research and close collaboration with medical professionals.
Since its beginnings as Pacific Pharma in 1982, AESTURA has conducted evidence-based dermatological research through its network of hospitals and clinics, starting from a time when the concept of dermocosmetics was still unfamiliar in Korea. Today, the brand continues to work closely with dermatologists at 40 tertiary general hospitals in Korea through eight advisory research groups. Through regular research meetings, AESTURA shares insights on real skin concerns observed in clinical settings and reflects these dermatological perspectives in its product development. Building on this expertise, AESTURA products are prescribed at all 47 tertiary general hospitals in Korea and are available in more than 4,100 hospitals and clinics nationwide, including pediatric clinics.[1]
AESTURA is also accelerating its global expansion, backed by its accumulated derma expertise and brand competitiveness in Korea. Beyond Asian markets such as Japan, Vietnam, and Thailand, the brand entered Sephora in the U.S. last year and has since expanded into Canada, Australia, and China. This year, AESTURA entered approximately 860 Sephora stores across 19 European countries, rapidly broadening its touchpoints with customers worldwide.
An AESTURA spokesperson said, “Being recognized for 11 consecutive years is the result of the trust consumers have placed in AESTURA over many years. We will continue to introduce sensitive skin solutions proven in Korea to customers around the world and grow as a global derma brand.”