AESTURA Participates in Sephoria France 2025 'The Next Big Thing' Booth

AESTURA, Amorepacific’s leading dermocosmetic brand, marked a significant step toward entering the European market by participating in the 3rd global beauty festival, Sephoria: House of Beauty, held in Paris, France from October 10 to 11.

Selected as one of only six brands featured in the The Next Big Thing zone—and the sole representative in the skincare category—AESTURA shared early insights into its upcoming launch across Sephora Europe in Q1 2026. The brand showcased its expertise and innovation through compelling storytelling and a curated product lineup.

During the event, AESTURA emphasized its heritage as a science-driven dermocosmetic brand originating from PacificPharma, highlighting the credibility and technological strength of Korean derma beauty. Visitors were invited to experience the brand firsthand through its hero product, Atobarrier365 Cream, which demonstrated skin barrier reinforcement. The booth attracted enthusiastic responses from over 5,000 attendees, including media professionals and influencers.

Sephoria Paris 2025, hosted by Sephora, took place at Maison de la Mutualité and featured around 45 brands presenting the latest beauty trends and innovations. AESTURA’s participation reaffirmed its position as Korea’s No.1 dermatologist-recommended brand and drew strong interest from both industry insiders and consumers.