Brand

AESTURA Officially Launches at Sephora Across 17 European Countries

Mar 05, 2026

Available in 680 Sephora Stores, Including Online Channels Across Europe

Following Japan and North America, AESTURA Brings Authentic Korean Derma Skincare to Europe—the Heartland of Dermatology

Amorepacific’s authentic derma skincare brand AESTURA is accelerating its expansion into the European market through an official launch at Sephora, the world’s leading beauty specialty retailer. Following its pre-launch on Sephora Europe’s online platform in February, AESTURA will roll out sequentially to approximately 680 Sephora brick-and-mortar stores across 17 European countries, including France, Germany, Italy, and Spain, significantly expanding consumer touchpoints throughout the region.

This European debut is closely aligned with Sephora’s major regional campaign, “Skincare Trend Story,” under the theme “Korean & Japanese Skincare.” Throughout the campaign period, AESTURA will serve as a hero brand, spotlighting the skincare routines and advanced technologies of Korea and Japan.

At the center of the launch is AESTURA’s flagship Atobarrier365 line, featuring core products designed for sensitive skin. The lineup includes the Atobarrier365 Cream, which has surpassed 10 million units sold cumulatively, along with complementary products such as serums and hydro soothing creams. Since its official U.S. market debut in February 2025, the Atobarrier365 Cream has ranked among Sephora U.S.’s Top 5 moisturizers, earning strong recognition and demand from local consumers.

An AESTURA spokesperson commented,
“Launching at Sephora across 17 European countries in conjunction with one of Sephora’s key trend-driven campaigns is particularly meaningful. Building on more than 40 years of skin science research heritage, AESTURA aims to deliver the professional expertise of Korean dermocosmetic skincare to European consumers.”

Originating from Pacific Pharma, AESTURA is rooted in a strong dermatological heritage. With successful expansion across Japan, Southeast Asia, North America, and Oceania, the brand now extends its footprint into Europe—further accelerating its global growth as a leading K-dermo skincare brand.