Brand
AESTURA Named #1 Dermocosmetics Skin Care Brand in Korea by Euromonitor
Aug 06, 2026
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Recognized by a global market intelligence company as Korea’s leading dermocosmetic brand
Accelerating global dermocosmetic market expansion with pharmaceutical heritage and proven product efficacy

AESTURA, AMOREPACIFIC’s authentic dermocosmetic brand, has been named the #1 Dermocosmetics Skin Care Brand in Korea1) by retail sales, according to Euromonitor International, a leading global market intelligence company.
Rooted in the dermocosmetic heritage of Pacific Pharmaceuticals, which began in 1982, and backed by AMOREPACIFIC’s advanced research expertise, AESTURA has established itself as Korea’s leading authentic K-dermocosmetic brand. Since launching dermatology-focused cosmetics through hospital channels in 2008 and introducing ATOBARRIER365 Cream at Olive Young in 2018, the brand has continued to expand consumer touchpoints with proven product efficacy, helping bring dermocosmetics into the mainstream.
AESTURA’s hero product, ATOBARRIER365 Cream, is a best-selling product that has driven the brand’s growth. As a barrier moisturizing care solution for sensitive skin, it has earned strong and consistent consumer support, recently reaching the milestone of one unit sold every five seconds2). The product has also proven its competitiveness in the market, including being ranked No. 1 in the cream category at the Olive Young Awards for two consecutive years.
Building on its growth momentum in Korea, AESTURA is accelerating its expansion into global markets. Following its entry into key Asian markets such as Japan, Vietnam and Thailand, the brand launched at Sephora in the U.S. last year and has since expanded its retail footprint to Canada, Australia and China, as well as major European markets this year. In particular, through Sephora Europe, AESTURA is rapidly broadening consumer touchpoints by introducing its products in approximately 860 stores across 19 countries.
“We are honored that AESTURA has been recognized through Euromonitor’s findings as Korea’s representative dermocosmetic skincare brand,” said an AESTURA spokesperson. “We will continue to bring our clinically proven sensitive-skin solutions from Korea to the global market and grow into a world-class dermocosmetic brand.”
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1) Based on Euromonitor International Ltd; Beauty & Personal Care 2026ed, per Dermocosmetics category definition; retail value sales(RSP), 2025 data. 2) Based on domestic and global sales volume of ATOBARRIER365 Cream from January to June 2026. |